In 2020, I was running a consumer brand that did $3.5M in revenue. It was a successful year by almost any metric, but when I looked at my vendor reports, the math didn't add up. According to their individual dashboards, those vendors had driven a combined $5.6M in sales.

The reality was frustratingly simple: every vendor was claiming a much larger chunk of the attribution pie than they had actually generated. If a customer saw a popup, received an email, and then clicked a retargeting ad before buying, all three companies took 100% credit for that single sale. I was essentially paying a dozen different companies to make me the same dollar.

That experience stayed with me. I promised myself that if I ever moved into the software space, those "double-dipping" tactics would have no place in my business philosophy. When we built Redux Payments, ROI transparency wasn't just a feature, it was the foundation of the entire product.

Why We Built an "Optimization Layer," Not a Replacement

Redux is an optimization layer for Stripe. We know that Stripe’s native retries already do some of the heavy lifting for your recovery. You’ve already paid for that service, and we believe it’s fundamentally dishonest to take credit for revenue that Stripe would have caught anyway.

Our approach to attribution is built on three pillars of transparency. 

1. First, we establish clean baselines. Before we ever go live, we audit your historical data to determine exactly what your Stripe recovery rate is today. This ensures we aren't "guessing" at the value we provide.
   
   
2. Second, we only charge for the lift. We charge a 25% fee only on the incremental recovery that Redux captures above what Stripe’s native tools already achieved. If Stripe would have recovered it, it’s yours for free. If Redux recovers it after Stripe gave up, that is the only time we win.
3. Finally, we provide transparency you can actually track. The Redux dashboard doesn't hide the numbers in a "black box." It shows you exactly what Stripe recovered versus what Redux recovered side-by-side. This is the level of honesty I wanted as a founder when I was scaling my own brand, so it’s exactly what we built for you. Credit is only given where credit is due, and the ROI speaks for itself.

Stop paying for revenue you’re already catching. If you want to see the real gap between your current recovery and your true potential, it starts with a clear baseline.

Get your free Stripe Audit and see your actual lift.

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